My Prosperous World

Industrial design seeks to combine both art and science for working upon a product in a way that there is an increase in its commercial value through improved looks and functionality. It has application both for products that are under development and those that are already in the market.

The primary consideration of industrial design is the manner in which the consumer will relate to the product. The consumers must see the commodity as something valuable, for which they are ready to pay the price. The desired result in such cases can be achieved by enhancing the functionality as well as appearance of the product, which will make the product capable of attracting several customers.

The first step in the direction of coming up with more attractive products is to undertake an elaborate market survey on the buying habits of customers. This should be succeeded by other features like drawing, sampling, and a round of testing before the item is ready for marketing. These days, there is a popular trend of making use of 3D software and CAD programs for making these jobs easier.

The basic emphasis of industrial design is to enhance the whole feel of the product. Designers have to figure out the usefulness, durability, and user friendliness of the product besides its looks and aspects like colour or even the sounds. In fact, a designer can also lower the production costs greatly by coming up with alterations in the design.

Industrial design is not limited to the above aspects but also extends to other factors like packaging, study of the market demand for the item, and even the study of the consumer’s response to the design of the product. That is why industrial designers undergo years of special training before they work on a real product.

Some of the famous industrial designers of the present age are Jonathan Ive, who is the designer of the iMac; Brooks Stevens, the well known designer of the Harley-Davidson motorcycle, and Raymond Loewy, who designed the Coca-Cola bottle.

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