If you’ve ever been in conversation with somebody, and you wanted them to do something, or feel something, or think something, then this article is for you. Here I’ll show you some easy steps that you can take to easily and quickly influence others to your way of thinking. These ways are very powerful, and have been used by some of top salespeople, politicians and persuaders throughout human history.

Right off the bat, you need to develop rapport. Rapport is that feeling you get when you feel a deep connection with somebody. Like when you first meet this person, and you feel like you share a lot of things in common. Just be relaxed, be yourself, and look for similarities between you and the person you are trying to persuade.

Once you have rapport, you are ready to begin to elicit their criteria. Criteria are anything that is important to them about something in particular. For example, if you are buying a car, one of you criteria may be that the car be red. Another criteria may be that the car have a certain level of gas mileage.

The more vague and fuzzy their criteria are, the better. If they want to eat pizza, and all you sell is hot dogs, you’ve got a problem. But if they want to eat something with cheese, then you’ve got something to work with. Even better if all they want is something spicy.

If their criteria are fuzzy, then it’s much easier to persuade them. Vague words like, happiness, security, entertainment, pleasure are much easier to fulfill than a specific brand and model number.

When you have a few vague words that are important to them, you are ready to go to work. Just convince them that by doing what you want them to do, they will fulfill all or part of their criteria.

This is best done covertly, or in a roundabout way. The best way is to let them come to the conclusion themselves.

So, for example, if they say they want happiness, you can tell them a story about a previous client, that became really happy after buying your product or taking your advice.

The more vague words that you get, the easier it will be to convince them to do whatever you want. The longer you spread out your conversation, the more likely they’ll come to the conclusion on their own.

One way to do this is to get some criteria, talk about sports, or whatever, get some more criteria. Then when you start to connect their criteria to your product, you can start telling stories about people who did the same thing.

If you do this correctly (which is really pretty easy) after about thirty minutes of conversation, they will really be chomping at the bit to do what you want them to.

Of course, make sure you don’t persuade them to do something against their interests, like buy a sports car for a family of eight. When you use this with their best interests in mind, you can create a lot of happiness in people..

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